As business grew, Mikesell enlarged equipment, hired help outside the family, and established delivery routes to furnish chips to local grocery stores. In 1925, the Mikesell Company saw a need for a unique logo. It was decided that a "play on words" using the Mikesell name should be used and the trademark "Mike-sell's" remains today.

Leslie C. Mapp became associated with Mike-sell's Potato Chip Company in 1947 and became Executive Vice President in 1952. He became President and Chief Executive Officer in 1965, following the death of Daniel W. Mikesell.

In 1955, Mr. Mapp oversaw the building of new production facilities and offices at 333 Leo Street in Dayton. Since that time, the plant has had a series of additions and remodeling, which doubled the size of the original structure.

A second plant was opened in 1987 located in Indianapolis. This technologically advanced plant produces Mike-sell's Puffcorn Delites, Baked Cheese Curls, and Pretzels.

Although many things have changed since 1910, one thing has not - the quality of Mike-sell's products. We believe this dedication to quality set by Daniel Mikesell has helped us remain a b leader in the industry and now the oldest potato chip manufacturer in the United States. Thus our motto will remain: They are Delicious!